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SURI 1.0 Sustainable Electric Toothbrush
From £52.50 £75.00
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FAQ: B Corp Certified Products

What does B Corp Certified actually mean for a brand?

B Corp Certified means a brand has passed tough social and environmental standards, verified by the non-profit B Lab. It requires a score of at least 80 on the B Impact Assessment, plus ongoing commitments to accountability and transparency. Think of it as the ethical business league tables - but with actual substance. Companies must recertify every three years to keep their status, so resting on one's laurels isn’t an option.

How can I tell if a product is truly B Corp Certified?

To check if a product is truly B Corp Certified, search the brand on B Lab’s official directory. Certification applies to the company, not individual items. If they’re not listed there, it’s fair to raise an eyebrow - the B badge should be earned, not borrowed.

Are B Corps better for the environment than regular companies?

Yes, B Corps are generally better for the environment than regular companies. Certification demands they measure and reduce their environmental impact across their operations. Many also go the extra mile - think recyclable packaging, net-zero strategies, and repairable designs backed by lifetime guarantees.

Which B Corp Certified products are truly buy-it-for-life?

Buy-it-for-life B Corp Certified products tend to be simple, sturdy, and thoughtfully made. Look for solid pieces like stainless steel pans, real wood furniture, or tools with fixable parts. We’ve gathered our finest in this collection - each one chosen to stand the test of time (and several cup-of-tea spills).

How do B Corp companies handle product repairs or warranties?

Many B Corp companies offer generous repairs or warranties - even lifetime ones. While it’s not a strict rule, most put durability and customer care front and centre. Expect easy access to spare parts, fix-it support, and design choices that favour mending over binning. Explore more tips via our product care and repair hub.

Are all B Corps committed to ethical labour practices?

Yes, all B Corps must meet ethical labour standards. That includes fair pay, decent working conditions, and respect for workers’ rights throughout the supply chain. These aren’t just box-ticking exercises either - third-party checks keep businesses on their toes.

What areas are measured in the B Impact Assessment?

The B Impact Assessment measures five areas: Workers, Governance, Customers, Community, and Environment. It digs into everything from carbon impact to supply chain ethics to how profits are distributed. A score of 80 or more is needed for B Corp Certification, with reassessments every three years.