The Denim Collection
Well-made denim that fits right and lasts well. This collection brings together staple jeans in dependable cuts, from easygoing relaxed styles to classic straight legs. Think deep indigo, light greys and solid feel fabrics that hold their shape and wear in, not out. Sustainable, useful and built for daily life, these jeans are the kind you’ll keep reaching for.
Denim FAQs: Sizing, Care and Long-Lasting Quality
What are the longest-lasting denim jeans you offer?
The longest-lasting denim jeans we offer are crafted from heavyweight organic cotton with reinforced stitching for real staying power. Key details like riveted stress points and selvage edges make all the difference, helping jeans resist wear and tear. Many come with lifetime guarantees or even free repairs for life - quite the reassurance when you’ve invested in quality. For the most durable options, explore our full range here: collections/jeans-made-to-last-a-lifetime.
How should I wash my denim to keep it in great condition?
To keep denim in great condition, wash only when needed and do it gently. Always turn jeans inside out, use cold water on a delicate cycle, and stick with a mild detergent. This slows fading and fabric wear, especially in raw denim. Spot-clean if you can, skip fabric softeners, and let them air dry. For more tips, visit our clothing care guide.
Can I tumble dry jeans or will it damage them?
You can tumble dry jeans, but it’s not the gentlest option. High heat shrinks fibres and fades colour, even in tough denim. For longer-lasting jeans, air drying is your best bet. If the dryer must make an appearance, choose low heat and take them out while still slightly damp to avoid crispy creases.
How can I shrink denim jeans for a better fit?
To shrink denim jeans for a closer fit, wash them hot and tumble dry on high heat - it works best with 100% cotton denim. But mind you, repeated hot washes can break down even sturdy fabric. A gentler hack? Wear them in a warm bath (yes, really), then let them dry naturally while worn or laid flat.
What shoes look best with wide-leg jeans?
The shoes that look best with wide-leg jeans help balance their bold silhouette. Low-profile trainers for everyday comfort, ankle boots for a sleek look, or chunky heels if you fancy a bit of height. Sandals or clogs keep things laid-back, especially in warmer months. You’ll find they pair with more than you’d think. For durable footwear to match, visit our footwear collection.
How do I measure my waist correctly for jeans?
To measure your waist correctly for jeans, wrap a soft tape around the narrowest part of your torso - just above your belly button. That’s your natural waist, even if your jeans sit lower. Keep the tape snug but not pinching. For mid or low-rise styles, always double-check the size guide to get it spot on.
What’s the difference between boyfriend and tapered jeans?
Boyfriend jeans are relaxed with a straight, roomy fit - think effortlessly slouchy without trying too hard. Tapered jeans narrow subtly from knee to ankle, offering a more tailored outline without going skinny. Tapered suits those after a neater look, while boyfriend styles are ideal for easygoing days. Both have their charm, depending on your mood (and your shoes).
