Clothing & Accessories

The Top-Voted Items

Fashion Staples to Delight Season after Season

The community voted for the clothing they needed and I did my best to get you some great discounts. The sale is over for this year, but do enjoy browsing the collection.

Happy mindful shopping.
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CEO

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Frequently Asked Questions About Fashion Staples

What are the longest-lasting wardrobe staples worth investing in?

The longest-lasting wardrobe staples worth investing in include classic, hardworking pieces like a white T-shirt, tailored trousers, good denim, and a solid wool coat. Go for natural fibres like organic cotton or wool, and check for reinforced seams or lifetime guarantees. Well-made staples resist fading, stretching, or falling apart at the seams. For shoes, leather boots with replaceable soles are a strong bet. These timeless items aren’t trend-chasers - they’re loyal companions that age gracefully. Johnstons, for instance, offers free re-darning for life.

How do I remove stains from a white T-shirt without damaging it?

To remove stains from a white T-shirt without damaging it, gently rub a mix of baking soda and water into the stain using a soft brush. For food or sweat, enzymatic cleaners work wonders. Skip bleach - it can yellow cotton and weaken the fibres. Wash in cool water and air dry when you can. Speed is your best friend here - fresh stains lift much more easily. You'll find more tried-and-tested advice in our guide on how to remove stains naturally and effectively.

What’s the best way to keep a white T-shirt looking crisp and bright over time?

The best way to keep a white T-shirt looking crisp and bright is to wash it in cold or warm water with a gentle detergent and let it dry in the sun. Sunshine naturally lifts stains and brightens fabric. Skip the bleach and optical brighteners - they're tough on fibres. Wash whites separately and soak once a month in an oxygen-based whitener. It gently shifts discolouration without wrecking the fabric. Line drying also keeps shirts sharp and helps them last longer (plus it saves on bills).

How should I style a classic white tee for both casual and smart looks?

To style a classic white tee for both casual and smart looks, start with quality cotton - it holds its shape and elevates any outfit. Go casual with jeans, trainers, and a laid-back jacket. For a smarter twist, tuck it into tailored trousers, add a blazer and sharp shoes. Stick to neutral or minimalist accessories for polish. A good white tee is like a cup of tea - reliably satisfying and surprisingly versatile.

Which fashion staples work best for building a capsule wardrobe?

The fashion staples that work best for building a capsule wardrobe are simple, mixable, and made to last. Think: white T-shirt, tailored trousers, quality jeans, neutral knit, black dress and a solid coat. Choose classic cuts in neutral shades and natural fibres. These are the pieces you’ll reach for daily and pair with almost anything. Have a peek at our Capsule Case Study for real-life inspiration, or explore our curated long-lasting fashion collection.