FIREUP: Rapid-Heat Cast Iron Cookware with a 20-Year Guarantee

FIREUP is the first real rethink of cast iron cookware in nearly a century. Developed by an Oxford-trained rocket scientist, its patented fin design guides heat across the base and up the sides, so every pot and pan heats up to 44% faster and cooks more evenly than standard cast iron – saving energy every time you cook. Cast in France and Italy from recycled iron, finished in a tough chip-resistant enamel that needs no seasoning, and backed by a 20-year guarantee.